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Build your own brand guidelines

One document that says what your logo is, what your colours are and what your fonts are. Then your signwriter, your printer and whoever builds your website all work off the same thing. One afternoon, and it needs no paid tools.

What is in it
  • Six prompts you can copy. Word for word, in order, all in one free ChatGPT conversation. Swap in your details and go.
  • The Canva route, step by step with the actual menu names, if you would rather see it than describe it.
  • Five tests to run on a logo before you accept it, including the one that catches most AI logos.
  • The nine pages your document needs, and what goes on each.
  • File formats explained, so you stop getting asked for "the real file".
  • Where you stand legally in Australia with an AI made logo, which is not what most people assume.

Send it to me

Pop your email in and it opens straight away. A copy lands in your inbox so you can come back to it on the tools.

One email with the guide. We will send you the occasional thing worth reading and you can stop it with one reply.

Here it is.

Opens in this tab. There is a PDF version at the top of the page if you would rather have it on your phone.

Read the guide Or download the PDF
A look at what is inside
Part 2

The prompts

Six of them, in the order you run them. Brief, colours, fonts, logo, refine, then one that writes the whole document for you.

Part 5

File formats

Why the signwriter keeps asking for a different file, what SVG actually means, and how to turn an AI logo into one.

Part 6

The legal bit

Copyright in a purely AI made logo is doubtful in Australia. A trade mark is the protection that holds. Three things to do about it.

Rather we just did it?

We build websites for trade businesses and brand work is part of it. Have a look at what a build costs.

See the pricing